Bloodline Analysis Intelligence

Research tools, calculators, and guided insights to help you buy, sell, and care for horses with confidence.

HTTPS encrypted · POPIA compliant

Data Protection & Privacy

Your identity, contact details, banking documents, and payment records are sent over encrypted connections and stored with restricted access.

HTTPS encryption
Encrypted storage
Restricted access
POPIA compliant
Secure documents
Security monitoring

Banking & payment information

We collect banking details and payment records to verify accounts and process settlements. These are stored separately from public systems and used only for verification, payments, refunds, and lawful record-keeping.

Encryption

Data between your device and our servers is sent over HTTPS. Sensitive account and verification documents are encrypted at rest and stored on monitored infrastructure.

What we collect and why

We collect only what is needed to run Buy That Horse safely: contact details, identity and banking documents, listing and auction activity, and payment history. This supports account verification, fraud prevention, transactions, and our legal obligations.

Access controls

Access to your data is limited to authorised staff on a need-to-know basis. Third-party processors we use are bound by confidentiality and data-protection agreements.

POPIA & your rights

Buy That Horse (Pty) Ltd processes personal information in accordance with POPIA. You may request access, correction, or deletion of your data, or withdraw consent where applicable, subject to lawful retention requirements.

Retention

We retain data only as long as needed for our services, transactions, disputes, and applicable law. When no longer required, it is securely deleted or anonymised.

For full legal detail, read our Privacy Policy.

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